Thanks for visiting ...
I've set out to do a page that addresses my
background in radio, TV and other areas of promotion.
Here are some qualifications, experiences, web links and other things to give you an idea about who I am.
~ Gregg
Presented
in no particular order ...
Resume &
Scrapbook ...
Here's a summary
of my background with a few scrapbook pictures:
MARCH 2014 (PDF)
The emphasis
here is local promotions for national advertisers.
I worked for
this company, as an independent, for 15 years or so.
Along the way I
learned everything about doing events and the fine art of
"winner management" and about anything else that
can go wrong ... (and how to make it not go wrong).
Making a TV Show
...
During my time working with the
TV station, we put together a fun show, sponsored by and
created by the students and graduates at Connecticut School
of Broadcasting. It is the only show I know of its
kind broadcast anywhere ... and in this case it's in the
seventh largest market in the country.
Traveling with
NASCAR (and IndyCar and ALMS and NHRA) for umpteen years
....
Aside from all
the excitement and the superstars, it all boiled down to
simple marketing: NASCAR, or any form of racing is
just sponsorship marketing. Sponsors who succeed use
the sponsorship as an investment. Its no different
than the bank sponsoring a local sports team ... for
everyone to really succeed in the end the sponsorship must
be the centerpiece of a well leveraged marketing campaign.
When that happens, everyone wins. Everyone!
WhereGreggEats.com
...
Remember, life
is short ... you only get to eat any meal once ... don't
waste a meal on drab, formula, average, food.
I'm a food snob.
Not in a fu-fu sort of a way. I usually (almost
always) avoid chains, in favor of harder to find, sometimes
out of the way places in wherever I happen to be.
1.
If you don't know for sure, sit at the bar and order the
soup. Homemade bodes well.
2.
Use Yelp, Google Places and
ROADFOOD.COM for hints. In
other words do your homework, but if you find yourself in
the hinterlands with your iPhone, you have no excuse for
going to Denny's.
3.
The cars in the parking lot theory only works if there are
an assortment of cars, trucks, beaters, new, etc. The
system does not work if there are a lot of older retiree
cars, minivans, and so on.
Music, Music,
Music
...
The Society for the
Preservation of The Great American Songbook
I'm spearheading the
development of the site, and collateral efforts to save the
music.
If I were
thinking ahead, I might have gotten involved in this group,
just so I'd eventually be able to put picture of puppies on
my resume.
It does go a
little deeper than that.
CCI is a great organization
... one of the few I've affiliated with where everyone
wins!
Observations:
1.
The sign shouldn't say "No Pets, Except for Guide Dogs" ...
Guide dogs are not pets, the sign should say "We Welcome
Service Animals" ... that was kind of a pet peeve of mine
from days on the road with Abigail, Roma and Vanessa and it is
the basis of many misconceptions across the board.
2.
Yes. It is hard to give them up after you've raised
them -- heck after you've spent 24/7 with them for almost a
year and a half.
3.
We have to remember
"SHE'S NOT MY DOG" ... especially at
turn-in time.
Gregg, Executive Producer ...
An outgrowth of
the NASCAR radio promotions we were doing was a nationally
syndicated radio program.
At a high point,
the show was on about 70 stations thanks to an affiliation
with Westwood One.
We sure knew how to make a
radio remote look like a big deal.
Here's an assortment of
sales-orient materials and private, client-only, web pages.
These are archives, so some links within the pages may be
outdated. The idea is to give you an idea about how I
comport myself for clients.
I love what local media can do
for advertisers. Feel free to plagiarize anything for
your own client presentations. Please, just let me
know and if you post anything on the web, add an
attribution.
This was a pretty big project. Here's
a small sample of the client-only, private site that
documented the campaign and gave their sales people the resources
to make presentations about it.
