GREGG W. SIMONSEN

MARKETING  |  PROMOTIONS  |  SPECIAL EVENTS  |  RETAIL CHANNEL DEVELOPMENT

GREGG@CRNWEST.COM  |  (413) 303-0431

Thanks for visiting ...  I've set out to do a page that addresses my background in radio, TV and other areas of promotion.

Here are some qualifications, experiences, web links and other things to give you an idea about who I am.   

                               ~ Gregg             

 Presented in no particular order ...

Resume & Scrapbook ...

Here's a summary of my background with a few scrapbook pictures:  MARCH 2014  (PDF)

The emphasis here is local promotions for national advertisers.

I worked for this company, as an independent, for 15 years or so.

Along the way I learned everything about doing events and the fine art of  "winner management" and about anything else that can go wrong ... (and how to make it not go wrong).

 

Making a TV Show ...

During my time working with the TV station, we put together a fun show, sponsored by and created by the students and graduates at Connecticut School of Broadcasting.  It is the only show I know of its kind broadcast anywhere ... and in this case it's in the seventh largest market in the country.

As I write this it is still in production.

THE SHOW PAGE FOR CONSUMERS

THE STUDENT PORTAL ... (JUMP PAST THE WELCOME PAGE)

 ... all content and design created by Gregg

NASCAR ...

Traveling with NASCAR (and IndyCar and ALMS and NHRA) for umpteen years ....

Aside from all the excitement and the superstars, it all boiled down to simple marketing:  NASCAR, or any form of racing is just sponsorship marketing.  Sponsors who succeed use the sponsorship as an investment.  Its no different than the bank sponsoring a local sports team ... for everyone to really succeed in the end the sponsorship must be the centerpiece of a well leveraged marketing campaign.  When that happens, everyone wins.  Everyone!

WhereGreggEats.com ...

Remember, life is short ... you only get to eat any meal once ... don't waste a meal on drab, formula, average, food.

I'm a food snob.  Not in a fu-fu sort of a way.  I usually (almost always) avoid chains, in favor of harder to find, sometimes out of the way places in wherever I happen to be.

It is worth the trouble. 

WhereGreggEats.com

  Quick Rules:

 1.  If you don't know for sure, sit at the bar and order the soup.  Homemade bodes well.

 2.  Use Yelp, Google Places and ROADFOOD.COM for hints.  In other words do your homework, but if you find yourself in the hinterlands with your iPhone, you have no excuse for going to Denny's.

 3.  The cars in the parking lot theory only works if there are an assortment of cars, trucks, beaters, new, etc.  The system does not work if there are a lot of older retiree cars, minivans, and so on.

Music, Music, Music ...

The Society for the Preservation of The Great American Songbook

I'm spearheading the development of the site, and collateral efforts to save the music.

SPGAS PROJECT MARKETING SUMMARY

TRADESHOW

BROCHURE  (PDF)

EXECUTIVE SUMMARY  (WEB)

SIMPLE SUMMARY  (WEB)

 

"SPEC" WEB PLAYER MOCK-UP  (WEB)

 

"A table for one, and the dog of course" ...

If I were thinking ahead, I might have gotten involved in this group, just so I'd eventually be able to put picture of puppies on my resume.

It does go a little deeper than that.  CCI is a great organization ... one of the few I've affiliated with where everyone wins!

  Observations:

 1.  The sign shouldn't say "No Pets, Except for Guide Dogs" ... Guide dogs are not pets, the sign should say "We Welcome Service Animals" ... that was kind of a pet peeve of mine from days on the road with Abigail, Roma and Vanessa and it is the basis of many misconceptions across the board.

 2.  Yes.  It is hard to give them up after you've raised them -- heck after you've spent 24/7 with them for almost a year and a half.

 3.  We have to remember "SHE'S NOT MY DOG" ... especially at turn-in time.

Gregg, Executive Producer ...

An outgrowth of the NASCAR radio promotions we were doing was a nationally syndicated radio program.

At a high point, the show was on about 70 stations thanks to an affiliation with Westwood One.

We sure knew how to make a radio remote look like a big deal.

LIVE IN ORLANDO  (PDF)

   

Portfolio ...

Here's an assortment of sales-orient materials and private, client-only, web pages.  These are archives, so some links within the pages may be outdated.  The idea is to give you an idea about how I comport myself for clients.

I love what local media can do for advertisers.  Feel free to plagiarize anything for your own client presentations.  Please, just let me know and if you post anything on the web, add an attribution.

 

 

 

 

HANDOUT  (PDF)

WEB INTRO

HANDOUT  (PDF)

WEB INTRO

Sometimes it seems like every phone call, every personal contact everything turns into an essay question. 

Most of time I write the essay before I make the call.

This is a compendium of just a few missives I've created in my days.

MyTV NE Special Edition ...

for The Pioneer Valley of Massachusetts

TV Program Proposal

 

 

 

 

CONCEPTUAL OUTLINE HANDOUT

ONLINE CONCEPTUAL OUTLINE

CONSUMER WEB PAGE MOCK-UP

CLICK HERE  (USE

VIDEO CODE # 03)

Racing for a Cause ...

Station marketing, community service, event related conceptual outline.

Prospecting ... reaching out to companies in Healthcare ...

"If your doors are open, you're in business."

 

 

 

 

 

CONSUMER WEB PAGE

(PENDING)

CLIENT WEB PAGE

POST CAMPAIGN DECK  (PDF)

GREGG ON THE

INTERNET, AS IT

EFFECTS LOCAL RADIO

STATIONS

Mobil 1 RACEPASS ...

This was a pretty big project.  Here's a small sample of the client-only, private site that documented the campaign and gave their sales people the resources to make presentations about it.

Retail Race Promotion for Mobil 1 ...

in Sebring, Florida

 

    

 

 

 

HANDOUT  (PDF)

WEB EXTENSION

Going Green ...

"A New Era of Energy" TV show proposal.

MORE

PENDING

MORE

PENDING

 

 

 

 

 

       
 
 
 
 
 
 
 
 
 
 

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