Society for the Preservation of The Great American
SPGAS is a 501(c)(3) non-profit foundation dedicated
to the preservation of the music that is the soundtrack
of a defining time of America's history.
Our goal is to memorialize the music and the
artists, create interesting ways to appreciate the
art in school classrooms and to make enjoying the
music easy and fun for generations to come.
From Dick Robinson, Founder ...
We created SPGAS in 2008 to preserve and perpetuate
the music, character and history of the Great
American Songbook — music that punctuates a
special time that is part of the DNA of our
By pursuing our mission, this great music will
remain accessible to those who grew up with it ...
and to future generations.
We've set out not only to preserve the music
itself, but to chronicle the life and times that
served as platform for the genre.
What follows is a very brief summary of key,
meaningful, ways you can help the cause.
Because our organization is founded by marketers,
you’ll see the many ways that valuable promotion and
marketing extensions can be incorporated as a
side-benefit from your involvement in the
Introducing SPGAS ...
a foundation that has many benefits to becoming
Aside from the service to the community in helping
preserve this special music with your support, we
bring you a committed roster of artists who are
ready to lend their names to the cause.
PLUS, we have a team of marketing professionals who
understand the nuances of leveraging a sponsorship —
with your retail and trade customers, for example — and can help
you manage a sponsorship investment, so it can
justify itself on many levels.
The Original "GAS" Station & Dick Robinson's American Standards by
the Sea ...
Original GAS Station is the official 24/7
stereo feed of SPGAS. It can be
co-branded and used as a VIP premium to existing
customers, or be utilized as a more traditional, mainstream media tool.
The Internet stream is devoted to the cornerstones of the
music that was a foundation of a generation ...
music that is finding its way into the collections
of new generations of fans ... everyday. The
on-line programming even
features special guest host appearances of the
artists who helped make The Songbook an important
part of Americana.
- Sponsor webcast segments with
sponsor ID's and corresponding interactive on-screen ad tiles so listeners
can respond to your message
- Co-sponsor or co-brand the
ENTIRE webcast presentation as a premium for your
Sponsor and co-promote mainstream distribution to
the general public as an advertising platform
Share sponsorship and marketing benefits with
vendors or other marketing partners
Sponsor segments, features, or even take title sponsorship to the
entire radio network in exchange for
sponsor ID' s and commercials
Robinson's American Standards by the Sea ...
modern-day TV show offers so much American classic
music, along with
interviews and features with the
Robinson hosts a weekly, half-hour program devoted
entirely to the music of The Great American
Opportunities to Support SPGAS on TV:
- Underwrite production and
distribution in exchange for on-air recognition and
cross-promotion in this non-commercial environment
Without a concentrated effort, the knowledge base of
this music could ultimately disappear. From the simple melodies
of the genre to the sophisticated orchestrations of
some of history's best artists, this music was an
important part of the soundtrack of the century.
is our goal to create a complete, multi-faceted
curriculum to be administered by professional
educators and made available to schools nationwide
(and worldwide) to educate students about the
history of the GAS music and the times that
Opportunities to Support An SPGAS Curriculum Program:
- Underwrite curriculum
development - Underwrite
- Organize a commitment to developing curriculum
materials at an accredited college or university
Hall of Fame
many factors, including the simple passage of time,
that threaten to obliterate this valuable page of
Americana — neglect should not be one of them.
grassroots initiative has the very simple objective
of not only physically preserving the music itself,
but fostering an understanding — or an
appreciation, for lack of any better words — of
this valuable genre.
and the commitment of the SPGAS board and other members, combine
to make an official library or museum-type permanent
archive of sheet music, vinyl records and even film,
a logical extension of the organization's mission.
being an invaluable key element to the
organization's public service, such a repository
could also serve as a tourist destination — and a
valuable asset to the tourist district eventually
awarded rights to this attraction.
Traveling SPGAS Exhibit
memorabilia collected for a library/museum lends
itself logically to a traveling extension, to attend
major fairs and other events, regionally or
nationwide on an annual basis.
Alternatively, a traveling exhibit might make for a
good starting point — a soft launch —
for what can grow into a more ambitious permanent
Opportunities to Support SPGAS:
- Host and underwrite a
library/museum to serve as an attraction or other
Collaborate with vendors or other marketing partners
to create a traveling exhibit to tour major event
across the USA
Events & Experiences
Sponsorship of SPGAS, at any level, affords your
organization VIP access to very many concert events
and other personal appearances by the distinguished
members of the foundation.
Additionally, other thematic special events can be
crafted to extend your involvement and to dramatize
your association with this special cause.
Opportunities to Benefit from an SPGAS Relationship:
- Create once-in-a-lifetime
experiences for key employees, vendors, customers or
other marketing partners
Create bigger-than-life promotions or other
campaigns to dramatize your association with SPGAS
to targeted consumers
No other organization, Internet web stream or radio
program brings the same music,
along with the support
of the artists and personalities who helped form the
The SPGAS Organization
Honorary Board of Advisors
Our Distinguished SPGAS Members
- Ron Abel -
Lucie Arnaz -
Ann Hampton Callaway
- Ron Della Chiesa -
- Hamp Elliott
- Tony Ferretti
- Dick Golden
- Joni James -
Marilyn Maye - Bucky
Pizzarelli - Martin
Pizzarelli - Faith
Prince - Mike Renzi
- Michael Rose
- John Rubino
- Rob Russell -
Billy Stritch -
Our Generous Benefactors
SPGAS Ambassadors ...
- The Lois Pope LIFE
Foundation - The late, Dame Celia Lipton Farris
Other Lead SPGAS Benefactors ...
- John Rubino
- The Richard & Helen DeVos Foundation
Herme` de Wyman Miro,
Founder and President of The International
Society of Palm Beach
- Patrick M.
Park - Robert & Sue
- Lawrence J.
and Florence A. DeGeorge Charitable Trust
- Ms. Suzy Minkoff
- Ms. Ari Rifkin
/ The Len-Ari Foundation, Inc.
- Richard and Sarah Pietrafesa
- Simon C.
Fireman Charitable Foundation
- The Rhoda and David Chase Family
- Patty Myura /
Eleanor Pat Reeves Foundation
...is Founder and President of The Society for
the Preservation of the Great American
As a life-long broadcaster and educator,
Dick saw the void being created as the
passage of time threatened the appreciation
of this precious part of America’s heritage.
The Music Known as The Great American
has been the soundtrack for so many
Americans for so many years, the
Songbook itself deserves its place in
the American history book.
From the singers and crooners who made
the music popular, to the musicians and
writers who perfected the craft — all
have a place in the history of this
wonderful art form and your support
helps assure that the music will, in
fact, live on.
SPGAS is undertaking an
honorable mission. There are many
meaningful ways to get involved.
From underwriting the creation of a
credentialed curriculum to share with
millions of school children who
might otherwise be deprived of a
substantial education in the art because
of the crisis in today’s music education
programs, to the development of a
library or museum to serve as a
long-term repository for the artifacts
and other exhibits to keep GAS alive for
years to come.
Finally, the benefits of sponsoring
TheOriginalGASStation.org or SPGAS's
official radio and TV networks can
combine to bring strong national and
international exposure and a tangible connection
with your business.
from partnering SPGAS are unlimited!
Aside from the committed roster of the
practitioners of the art who are ready
to lend their names,
we have marketing professionals who
understand the nuances of leveraging
sponsorships and can help you manage
your investment so it can justify itself
on many levels.
Our hope is that
you'll be interested in pursuing some
involvement directly. If not, I
ask that you pass this along to someone,
or let us know whom, you think would have
interest in a partnership.