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Motorsports Champion is New Owner of WBIN-TV ...

... Creates a Community Fund-Raiser, Unrivaled

by Any Central New England Media Outlet !!!

Join WBIN-TV in the 2012 Race to Beat Some Disease

LINK TO GREGG'S DETAILED SUMMARY OF THE OPPORTUNITY

Announcing the Bill Binnie Motorsports Partnership to Win Two Big Races at Lime Rock Grand Prix in 2012 ...

  ... the Race on the Track and the Race to Defeat Some Disease!

 See the WBIN-TV Car-for-a-Cause in Person

Showcar appearances bring tremendous reach into the community ... and would be considered to a valuable attention-getter for participating stores, brands or services participating in a promotion.  Something unique to WBIN-TV.

 The 2012 Kickoff Golf Tournament and Banquet

Sports-oriented, community-oriented, promotions are rife for special fund-raising events and banquets ... excellent tools in that they tend to attract sports and community personalities.

 Join our 2012 Family of Sponsors
Truly a multi-faceted marketing platform for traditional -- and non-traditional advertisers ... aside from being a viable community event, the promotion will insure many incremental meetings with advertisers who might otherwise have us on the back-burner.  This is a door-buster!

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A partial list of possible campaign features and benefits ...

 - On-Air Advertising     - On-Air Promotion

 - Public Relations Extensions

- Special At-Store Promotional Events

 - Cross-Promotional Opportunities     - Incentive Event Invitations

 - Consumer Sweepstakes Opportunities

- Invitations to Banquets and Other Kickoff Experiences

 - ???     - ???    - ???

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 Sponsor and Consumer Hospitality

By centering the campaign around a nearby race event there are many opportunities for bigger-than-life experiences that make a successful campaign ... from at-event hospitality to ride-alongs, to behind-the-wheel hot-laps, the inherent excitement for recipients is unparalleled!

 Make a Pledge

Not to forget, consumers will want to support the effort ... contribution solicitations can incorporate legal raffle-type promotions.

Contributions can also include NPR-style experiences that incorporate anything from driving experiences to at-event hospitality.

  Other Idea Starters ...

SOME PAST MOTORSPORTS PROJECTS

PLATINUM   SPONSORS ...

 

 

 

 

 

 

 

 

 

 

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